Introduction
DEEPNS is a web analytics platform that enables digital businesses to monitor their traffic-to-cash funnels in order to optimize online sales.
From traffic to sales, data is complex and fragmented. That’s why large companies invest time and money in data teams and tools to build and reconcile their funnels, and get reliable, data-driven insights.
Small ecommerce and SaaS businesses don’t have the resources to invest in these teams or tools.
DEEPNS mission is to give you access to the same level of traffic-to-cash visibility as large players.
Effectively, DEEPNS centralizes and monitors traffic, conversion, and payment data to provide reconciled and actionable insights.
The impact is a clearer understanding of where revenue is made or lost, and the ability to improve performance without complex setups or heavy tooling.
Our Data Philosophy
At Deepns believe that data is key for business successes, but should respect the individual rights to privacy. That’s why we built our CORE principles around:
- Privacy respect: Deepns was built with data protection and individual rights to privacy at its heart. Deepns foundational consent management architectures respect people right for privacy and ensure that, if they don’t want to, only essential and completely anonymized data are collected.
- Data Completeness: by offering deep insights on individuals who granted consent, but also measuring anonymized population with essential datas, Deepns provide a unique set of data offering a complete vision of a business population.
- Integrated ecosystem: From traffic to cash, Deepns offers a unique window to understand identified and anonymous users behaviors across reconciled data point. Thanks to our different embedded tools, Business Owners can visualize and understand their growth and dive into bottle neck, through only one point of integration, removing the burden of complex integration and legal data structure.
To achieve our CORE principles, Deepns offers 4 data layers:
- Essentials data: collect for all visitors. As per gdpr, those as essential data that we are allowed to collect wityout any consent.
- Insights plus: thanks to our consent banner, collect more data and unlock deeper insights
- Revenue data: thanks to revenue attribution, centralize and allocate revenue data to get full customer journeys, from traffic to cash
Our services
To provide our unique privacy-built data analytics, Deepns incorporated the following features:
- Cookieless web tracking - Our light by powerfull widget allows Business Owners to capture traffic, events
- Integrated Cookie Banner - Activate your website cookie banner in one-click, and unlock deeper data insights.
- Revenue attribution - Connect your payment provider and vizuale the full traffic to cash funnel
- Simple integration - Use the same tracking flow across your site and checkout
Getting Help
If you need assistance:
- Check our documentation sections for detailed guides
- Contact support at support@deepns.com
- Join our community forum
Next Steps
Continue to the Quick Start guide to get started with Deepns.